The User, The individual

Gestalt : Similarity

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Elements that look like each other are perceived as belonging to a group. The four maroon dots on the left appear to belong together.

Interactive projects can become quite complex, by grouping similar information by color, size and/or shape you can reduce the complexity of your project and it will become more user friendly. Creating a group by similarity of color has the strongest effect.

The single dot within the second group appears to stand alone. This example works well if you want to create a focal point that stands out from the rest of the content.

gestalt: the whole is different from its parts