yellow...


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Yellow is a warm color

Yellow is sunny and suggests summer

Yellow arouses cheerful feelings

Even though yellow represents happiness and hope it also has the negative connotations of cowardice and dishonor maybe because thoughout the centuries especially in the Middle Ages yellow represented those who were ostracized.

yellow symbolizes

optimism
cheerfulness
liveliness
extrovert
hope
inspiring
happiness
friendliness
egotism
scandalmongering
cowardice
dishonor


cultural meaning

China: sacred, imperial, honor
Egypt: mourning
Burma: mourning
Japan: courage, refinement
Greece: sadness