red...
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Red is a warm color
Red is the most dominant color
Red is sexy and extravagant. It is often used for restaurants, nightclubs, bands and luxury items.
In the middle ages crimson was made from kermes lice which made it very expensive to produce.
Red clothing was only worn by the nobility, the Pope and Cardinals. It was clearly associated with power.
Red is also associated with communism and America's Republican party which seems an odd association.