color...
Color is symbolic
Color sets the tone
Color creates mood
Color evokes emotions
Color more than any other element
of
a design has the most impact
on your
audience/user.
Psychologists have suggested that
color
can account for 60% of user
rejection or acceptance of a product.
colors
colors can have different
meanings to different cultures
I have included a few examples to get you started but you need to really research the meaning that a particular color has for different cultures if you intend your site to work well internationally.
children prefer bright primary colors
adults tend to prefer more muted colors
a color can be in or out
depending upon current trends
